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Executive Profiles
WiseConn Leadership
CEO
Cristóbal Rivas
Creator of DropControl and strategic development of WiseConn. Team coordination and planning. His technical
knowledge and experience in the industry gives him a global vision to guide WiseConn’s growth.
CMO - VP Sales & Marketing
Guillermo Valenzuela
Based in Los Angeles, CA. Responsible for commercial planning, brand position, sales and dealer relations. He
contributes his experience and contacts in the agricultural industry; knows and is known by almost all industry players.
knowledge and experience in the industry gives him a global vision to guide WiseConn’s growth.
COO
Luis Felipe Escobar
Develops production capacity with chinese providers, QA and logistics. Also manages customer support and installer
certification programs. Focuses on significant reduction in costs and a controlled production process.
CTO
José Ulloa
Responsible for the development of DropControl, leads the continuous development of products. He manages a team of
multiple engineers and programmers. IP related topics including Patent filing.
